I design the object and the way to make it. Six years as technical director on more than two hundred injection moulding projects, two own brands taken from sketch to shop, and the whole value chain in my head: that is why what comes out of here reaches the workshop without surprises. Five families, and the proof in each one.
Industrialisation
Parts designed to come off the machine. Mould, material, cost and process: the place where a product gets cheaper or dies.
Six years as technical director across more than 200 international injection mould projects. What you see here is the part I am allowed to show.
How the work happens, not just what comes out. Creative direction shows better in the process than in the result.
My own lines
Two brands where there was no client to convince, only the market. I designed the product, worked out the cost, built the brand and opened the shop. They taught me the most about what separates good design from a good business.
