You can hire one thing or the whole journey. I bring the technical side of more than two hundred injection moulding projects and the experience of building two own brands from nothing: what I design can be made, costs what I said it would cost, and is understood when it reaches the market. Pick where to start.
Parts designed to come off the machine. Mould, material, cost and process: the place where a product gets cheaper or dies.
For companies already manufacturing, or about to for the first time and needing the numbers to add up before any steel is cut.
I take a part that already exists, or a design not yet manufactured, and rework it so it comes off the machine properly: less material, fewer operations, less scrap.
The mould decides the price of a part far more than the drawing does. I design it and simulate the filling with Moldex3D before anyone cuts steel.
Knowing what the part will cost before committing to anyone. It is the conversation that saves the most money in the whole project.
Going from the screen to something you can hold, test and break. An expensive prototype always costs less than the wrong mould.
Staying with the project until the first run comes out right. If you already have a workshop, I design for what it can do; if not, I help you find one.
Showing and selling the product before it exists. Images that sell, not just illustrate.
Objects and furniture used every day. Modular systems, domestic and contract, from concept to manufacturing drawing.
For brands, studios and manufacturers who need a new product, or to rescue one that stalled halfway.
From concept to production. Research, ideation, prototyping and validation, balancing technical feasibility, use and aesthetics. I stay with it until the part comes off the machine.
Furniture and modular systems that survive real use. MODO was born for lobbies and contract spaces; Luff, for the living room.
Making the same thing with less: fewer references, fewer operations, less waste. In amb the goal was a single material so it could start over.
Turning a concept — yours or another studio’s — into the technical package a workshop can work from without calling you every day.
Launching your own product means designing the object and also the price, the channel and the brand. I did it end to end with Luff, so I know where it hurts.
Concept, identity, imagery and web. A well made product nobody understands does not sell.
For those who already have the product but not the story, the imagery or the place to show it.
Deciding what gets told and by what criteria before producing anything. It is the part that makes everything else coherent.
The name, the mark and the system to apply it without it falling apart the moment someone else uses it.
I design and code the whole site, from content to code. This very page is the example: you are looking at it.
Showing the product before it is manufactured, and showing it well. Photorealistic rendering and AI assisted art direction, with product judgement behind it.
The photograph of the real product, shot with the same direction as the render. All the photography on this site is my own.
Telling the process, not only the result. The workshop from the inside is what hooks people, and it is also what proves you can do the work.
SUMAY. Metalwork, precision and a slow process.
For private clients and special commissions. Here every piece asks for a solution that will not work for the next one.
A piece made for one person and one occasion. We start from what you have in mind and develop it until it is clear.
A piece of jewellery nobody wears, with material and a story that are worth keeping. It gets melted, redesigned and back out on the street.
Small runs for a shop, a gallery or a brand. Craft in front and digital prototyping behind, which is what makes repetition possible without industrialising.
From least to most commitment. Nobody has to decide the whole project in the first email: it starts with a call and moves forward when both sides see it clearly.
Half an hour on a video call, at no cost. You tell me what you have and where you are, and I tell you where I would start and whether I am the right person. If I am not, I will say so.
Book the call →Step 2One specific question resolved: review a mould, decide a material, estimate a part cost, audit a process. It ends in a written report with the recommendation.
Send the question →Step 3The whole journey in phases, with a deliverable and a decision at the end of each. You can stop at any phase and keep what is done.
Describe the project →Step 4Hours a month reserved for your team: technical or creative direction when needed, without opening a headcount.
See what it can cover →I do not publish rates because the price depends on scope, units and how far along the project is. After the call you get a fixed quote broken down by phases.
Tell me where you are now and I will tell you where I would start. No cost, no strings.