Venture · Product + brand
Luff
My rest brand. Handmade bean bags made in Spain: from product design to brand, photography and the online shop.
The starting point
What happens when an industrial designer builds his own brand?
Luff was born from the urge to close the loop: design a product, make it with local artisans, build the brand and sell it directly. A genuinely comfortable bean bag, in noble fabrics, handmade in Spain.
Here I'm designer, maker and brand at the same time. Every decision, from the fabric pattern to the product photo, goes through the same hands.
Artisan making with local production in Spain.
Product, brand, photography and online shop: the whole cycle.
The shop, open and growing.
What stays with me
Building a physical product venture teaches you what no commission can: logistics, real cost, customer care and the value of every well-solved detail.
Luff is my best design school: here decisions aren't presented, they're sold.
Rest is designed too.
The project in pictures
Let us design the future together
To optimise and improve your processes, your product and the way you tell it.