Creative direction · Designing with AI
FLOW
The footwear of the future, explored with AI.
Shape, material and scene iterated in hours.
A hundred ideas in an afternoon change the way you design.
FLOW is a personal lab: a concept sneaker made with generative AI, from the first shape to the product photo in invented settings.
The tool speeds things up and the judgement is mine. My industrial background separates what can be made from the impossible before a single euro goes on prototypes.
From idea to final render.
Variants of shape, material and scene.
Digital at concept stage: zero material spent.
Other renders
The same lab applied to a coffee maker. The object changes; judgement, light and material still lead.
Seeing the piece before making it saves the first mistake.
Let us design something that stays.
Tell me where you are and I will tell you where I would start. The first call takes half an hour and costs nothing.