Lab · Designing with AI
FLOW
Exploring the future of footwear with AI. A generative design exercise: iterating shape, material and context in hours, with the tools that will be tomorrow's standard.
The starting point
How does design change when you can test a hundred ideas in an afternoon?
FLOW is a personal lab: a concept sneaker developed with generative AI tools, from shape exploration to product photography in scenes that don't exist.
It doesn't replace the design process: it accelerates it. Judgement stays human; the tool lets you fail faster, compare more alternatives and communicate the concept before investing in prototypes.
From idea to final render, not weeks.
Variants of shape, material and scene to explore.
Digital: zero material spent at concept stage.
What stays with me
These tools don't design on their own: they amplify the designer who knows what to ask. My industrial background helps me filter the manufacturable from the impossible.
The future of design isn't human or machine: it's human judgement with extraordinary tools.
What if you could see your finished product before making the first part?
The project in pictures
Other renders
The same lab applied to other products. The tool does not understand categories: it understands judgement, light and material.
Let us design the future together
To optimise and improve your processes, your product and the way you tell it.